Fend-tennial: 100 Years Of Italian Excellence

A century of fur, leather, and la dolce vita. In 1925, Adele and Edoardo Fendi opened a small fur and leather shop in Rome, unknowingly setting the stage for one of the most influential luxury houses in history. Now, in 2025, Fendi stands as the epitome of Italian craftsmanship, a brand synonymous with heritage, innovation, and cinematic grandeur. Fendi’s mastery of materials—its impossibly supple leathers, meticulously crafted furs, and boundary-pushing silhouettes—has cemented its place as a beacon of artisanal excellence. From the introduction of the Baguette bag in 1997 (thanks to Silvia Venturini Fendi’s genius) to Kim Jones’ modern re-imagining of the Fendi woman, the house continues to bridge tradition with contemporary allure.

But Fendi’s influence extends beyond the atelier and into the world of film and television. The Baguette wasn’t just an accessory—it was a Sex and the City icon, a co-star in Carrie Bradshaw’s love affair with fashion. Fendi’s designs have graced the silver screen, from Italian cinema classics to Hollywood blockbusters, embodying an unmistakable Roman glamour that directors and costume designers covet. The brand’s centennial is not just a reflection of its past but a celebration of its future. With its ever-expanding creative vision, bold collaborations, and dedication to Italian craftsmanship, Fendi’s next century looks as thrilling as its first. As we raise a toast to 100 years of Fendi, one thing is certain—luxury will always have a Roman address.